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INSIGHT

Spending at least 5.8 hours a month helping others makes you a happier person. 

IDEA

Flip the idea of “me time” on its head and show people that supporting others’ mental wellbeing supports your own through a digital and OOH campaign.

"When we think of “Me-time” (a time to rejuvenate and recharge yourself), we imagine drinking a glass of wine on the couch, staring at one of our screens. And sometimes, that can lead us to feel just a bit more empty, just a bit more unfulfilled. What if “Me-time” became “We-Time”? A time to build your community brick by brick, to inspire and encourage."

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